Christmas and New Year’s Eve are nearing, and the question arises as to what to give our business partners. Corporate gifts are not just a demonstration of attention. They have now become a necessary detail of effective marketing communication that reflects your company’s business label level. They raise the motivation for the cooperation with your partners, set the basis for its continuation, or why not, for a new one.
When choosing corporate Christmas gifts, remember that they should be practical and original and respond to the status and activity of the company that gives them.
Here are some ideas:
Office materials, business cards, notepads, pens, and other organizers may be the most practical Christmas gifts. At first glance, the idea may seem banal, but if details are well thought out, a personalized pen or pen can prove to be an indispensable gift for long-term use. For the , this is important.
- For some business partners, a good gift can be a book. It’s hard to pick an exciting and relevant topic. Still, if your partners like to travel, for example, they would have an excellent edition for different countries, cultures, and customs. It is important to approach the choice of such a gift individually.
- Perfect is the branded gift associated with the products and services your company offers. If you make cosmetics, give them in beautiful branded packaging. Owners of car lounges can give their partners scaled models of the cars they offer. A travel company can give a beautiful suitcase with its logo. Be moderate in gifts, but not mischievous. When choosing, start from the status and value of your company’s services. The more expensive they are, the more the Christmas gift needs to be more solid.
In recent years, gastronomic kits have become more and more popular. Usually, these are baskets filled with different products to the taste of the ordering person. Depending on the addressee and your relationship with him and your business activities, these can be different types of cheese combined with a bottle of wine or other alcohol, Christmas sweets, chocolate gifts, and any other treats. If you have decided to stop this kind of Christmas gift, be sure to look at the products’ shelf life and storage conditions. For the , this is important.
They may be related to new technologies or vice versa to symbolize tradition and stability (Christmas coins). You can leave the canon and make an original Christmas gift as a warming coffee cup, laser pointer, and digital photo frame. And if you have a big budget, you can stop on a tablet. Of course, you should also take into account the activities and services of your company, as well as those of your partners.