Looking for the best way to utilize Facebook for earning audience? Well, if the answer is yes, then read on.
There is no doubt why as a brand, you want to target Facebook users. Since Facebook can give any brand better visibility, it has turned into the favorite place for advertisers to run their campaigns.
Although setting up and running, it is a super easy job. But when it comes to targeting the right customers, there is a hell of a lot of complications. Even as an expensive brand, you would obviously want to target the users who can afford your product.
If you are wondering how to do so, then here we are going to talk about the best way to utilize Facebook to earn an audience. So let’s head into the topic without wasting much of the time:
Best way to utilize Facebook for earning audience:
Target the Latest iPhone Users:
If you are an expensive brand, then targeting the people who love owning expensive things might do your job. When it comes to expensive objects, the latest iPhones are the best thing.
So targeting the latest iPhone users might help you to create brand awareness or get sales. But the question is how to do it?
Well, while running your Facebook Ads or using the best Facebook auto poster 2018, you need to go through different settings. First of all, select your location. If you are targeting a country, then do add it. After that, set an age range. For example, if you are a clothing brand, then targeting users from 16 to 25 will give you more visibility.
Once you are done selecting the audience. It would help if you came to the behavior section. From here, you have to select Mobile users then select a brand. After that, enter the latest iPhone models, which are the:
iPhone 8 Plus
Once you are done adding everything, boost your posts and see how well your ads perform on Facebook.
Target users who travel abroad:
Visiting abroad can cost quite a lot, and not everyone can afford it. Hence as a brand, you might be interested in customers who have a great bank balance.
That’s why targeting users who often travel abroad might do your job. For this again, you have to set up your audience.
But in the behavior section, there are a few changes that you need to make. Under behavior, select travel as an interest. Then select the users who frequently travel abroad.
Once you are done adding all the details, run your Facebook advertisement and look at the insights.
Small business owners:
If you sell some business solution, then targeting the small business owners might get you better visibility.
For this again, you have to set up your audience network. Select your target audience and select an age range. For business owners, you can select an ad range from 22 to 65.
Anyway, under the behavior section, you have to search for the “Bussiness” as an interest. Then target the small business owners. Even from here, you can also target a specific type of business so you can make more engagements and reach out to the right set of people.
Targeting Office Workers:
If you want to target the office workers, then Facebook allows you to do this. Instead of running your Ad in a whole country, you can run ads to a specific area.
For this, you can search for a location in your area with most of the offices once you have the place in your mind.
Go to the Facebook ad setup. Over here, instead of a country, simply add the location which you have selected. Once done, you are all set to run your Facebook Advertisement.
In this case, you do not have to choose a behavior. So go ahead and give this method a try as well.
Targeting online shoppers is also a great idea. By targeting them, you will easily be able to sell your product. So the question is how to do it?
To target the online shoppers again, you need to select your target location and an age range. Then in the behavior section, add the “online shopping” behavior, and you are all done.
Target the Restaurant Visitors:
Suppose you are a restaurant visitor who wants to promote his or her business in the locality. Then there are a few things that you need to do while setting up your advertisement on Facebook.
First of all, target your city instead of the country. This will allow you to target customers around your location only.
Also, in the behavior section, you have to choose a restaurant and café as an interest. Hence, as a result, you will be able to target a person who often visits cafes and restaurants.
As an expensive brand, you might be interested in customers who are interested in Luxury. Even targeting them is not that hard.
The process is the same; you select a location and age group, then gender. However, in the behavior section, you have to add interests like Luxury, BMW, Range Rover, and other luxurious things.
So you will be able to target as many users as you can easily.
If you are a local shop owner, then you might be interested in targeting local buyers. For this, you can select your location and age group.
However, in the behavior section, it is a little complicated. Under behavior, you can add keywords related to your business. For example, if you own a computer repairing shop. Then you can enter keywords like computers, hardware, and so on.
So those were some of the best ways to utilize Facebook for earning an audience. Now it’s your call to go ahead and try these methods out. Do experiment with different ads to figure out your perfect set of customers. Also, for any questions, feel free to leave a comment below.